Data driven marketing is trending. To a greater or lesser extent, marketing has always been based on data, but now digital marketing has the tools to know everything that happens around our brand practically in real time. The information is there, you just need to know how to extract and organize it. Data driven marketing is based on the study of past data in order to understand what is happening in the present and make predictions for the future. Do you want to know how it works? Keep reading! Discover the most important digital marketing metrics .
The 130 that you should not lose sight of! Click here and download the most Photo Retouching complete ebook. Present and future of Data Driven Marketing What is data driven marketing? Data driven marketing is a digital marketing strategy that aims to make more informed decisions by creating segmented marketing campaigns to optimize budgets. To do this, data is collected and analyzed to obtain valuable insights into customer preferences, motivations and buying behavior. This data-driven approach allows us to revolutionize the way we do marketing, giving it a much more scientific basis.
Data driven marketing seeks to optimize processes using data to get to know the consumer better and reach them at the right time, with the right message. To do this, digital marketers need to analyze data in three different phases: past, present, and future. Past: historical data By analyzing historical data , marketers can learn which campaigns are performing best. The data answers questions like who, what, where and when, and allows you to find the combination of factors that results in the best return on investment.